How Business Owners Can Prepare for a Powerful Podcast Interview

For any business operator looking to amplify their publicity, make connections to a much larger viewers, and produce meaningful dialogue, podcasts are a great avenue to do so. A rather new idea for getting a company’s title out there, podcasts have to have someone’s focus for longer than a 30-2nd commercial could at any time do. The good thing is, they’re generally more affordable than building a industrial, way too. Moreover, there are 1000’s upon 1000’s of podcasts accessible for obtain. There’s a podcast for just about every niche you could think of certainly, there is a person suit for each business owner. Whether you’re a Star Wars fanatic seeking for a deep analysis of each individual motion picture, or are wondering what the latest information is on Wall Avenue, there’s a podcast for you.

Podcasts are a fantastic way to acquire exposure for you or your manufacturer. They can be super entertaining or instructional for the audience. And thankfully, most of the time, they’re pre-recorded. So, ahead of jumping on the mic for your upcoming podcast job interview, make sure to come ready with these recommendations.

Really do not sell, be relaxed and conversational

A podcast job interview is your prospect to showcase your brand name to an audience who might’ve hardly ever listened to of you (or your brand name) just before, so do not be pushy no 1 likes a pushy salesman. Instead, casually explain to your story in a at ease and relatable way. You do not want to appear to be like you are advertising to the audience, but rather, having a conversation with the host on what you are all about and why their listeners ought to want to get to know you.

Take your time and elaborate

As opposed to a traditional Tv job interview, podcasts aren’t as segmented from a timing standpoint, making it possible for you to elaborate extra on some of your essential messages. Depending on the podcast, episodes can be an hour or a lot more in size, so really don’t truly feel rushed to get anything out in five minutes. Use your time wisely to notify your story and create a personable relationship with the viewers.

Permit your temperament glow by way of

Podcast mediums are the excellent area to allow your personality to just take around. People today operate with who they like, and persons acquire from all those they sense snug with. Truly feel cost-free to allow listeners in on some of the a lot more intimate specifics of your lifetime and who you are outside the house of your model. The much more folks truly feel like they know who you are, the additional ready they’ll be to interact with you. Convey to the tale of how your business or solution arrived with each other. Share the moments of triumph and tribulation. Use this time to let the audience really get to know you and your story.

Articulate and differentiate your concept

For the reason that you have a lot more time to speak doesn’t indicate you should really overlook to provide your essential messages in excess of and in excess of once again, but the key is to differentiate how you say it. Make sure to include things like it at the starting of the job interview and yet again at the conclude. Recall, the listener may not be paying out interest all the way via, so it is ideal to converse your top three critical messages in the course of the episode. That way, listeners can be continually reminded of who you are and what you are making an attempt to achieve. If you program on appearing on far more than a person podcast, you are going to want to customise your messages to every single exhibit so that you’re not repeating the similar handful of things around and around.

Be the pro

 If a host has questioned you to come on a podcast to discuss a distinct subject, it’s possibly for a fantastic rationale. You’ve clearly produced an impression that you know what you are talking about, so make certain you’ve carried out your homework and come well prepared with the precise information and facts you are attempting to relay. Recall, in these cases you are getting interviewed as the pro, so reality-verify your story and be self-assured in your convictions.

Try out to build a private connection

 This ties in with the notion of your character, but it’s essential to reiterate that this is your chance to hook up with the listener in a personal way. They may possibly not try to remember your brand or product fully, but they will recall a story you explained to that moved them. That could be a essential induce for their memory and connecting with you down the road. It is all about leaving a lasting effect.

Glance The Element

If an episode isn’t recorded in particular person, frequently, they’re recorded on video, so it is very best to clearly show up with a pleasing background, excellent lights, and a properly-operating microphone. Using the time to make the episode wonderful is a true exhibit of class and professionalism. As well as, if you want to be invited back by the host, respect them and their clearly show by performing this kind of things.

Take into account the truth that 80 million people today in the United States are weekly podcast listeners. For you, that suggests a good deal of possible new audiences and supporters. When a host invites you to a podcast, make the most of your option by placing your best foot forward.


Ryan Bass is a Media Director at OtterPR in Tampa, FL. For the previous 10 years, Bass has been an anchor, host and reporter in tv, radio, and podcasting, as perfectly as a beat author for print and digital media. He most not long ago expended the past five several years as the night information anchor and sports director at 10 Tampa Bay. Prior to that, he was a host with CBS Athletics. Bass is a UCF alumnus.