Extensions and souvenirs | Seth's Blog

When a brand is thriving, there is typically a motivation to prolong it.

Disneyland was an extension of Disney movies. It reflected some of the magic of the films, but made one thing new and important as well. Disneyland experienced some of the Disney essence and then designed something additive and new.

Apple did the same detail with the Apple iphone in extending the brand name of the Mac.

On the other hand, the new Leica look at is just a memento. It is not a improved observe. It is not far more of a Leica than any of a dozen other overpriced watches could be viewed to be. It’s merely there to remind you that you favored the primary. It is a memento of a sensation, not the creator.

Nothing mistaken with a memento. I’m confident Leica will make a gain from their check out with small problems to the promise that the brand by itself tends to make. But make also lots of souvenirs and you turn into a hollow shell, wasting the likelihood to make the alter you seek.

The crappy t-shirt you bought at your beloved musician’s live performance is a souvenir, but they should not rely on that as their legacy or the motor of their growth.

All day, person creators have to make choices about what they’re heading to do upcoming. Often we can create an extension. And from time to time, we make your mind up to make a souvenir instead.

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