Private investors provide equity finance for business opportunity. They invest money into new and up-and-coming businesses; they have no preference in the industry sector that they invest in as they have a wide range of interests.

Private investors bring money to a business that is needed to move the business forward. As well as bringing in the required funding to get a business off the ground, a private investor will also provide your business with the skills and contacts that are needed to help your business progress.

2008 has, so far, not been extremely rewarding for private investors, which is why it is so important that you explore investments which are well positioned for a longer term favourable theme rather than those dependent on a highly unpredictable economic cycle.

With private investors some investors will invest passively, which means that after providing a company with the finance needed they will play a limited role within the company. In cases such as these the investors are usually professionals in medicine, law, real estate etc. Other investors however will want to be increasingly involved and will use their network and experience to drive your business. They will also want some type of control with business decisions.

When it comes to getting the help of an investor it is important to know that private investors have more confidence investing with people that they know so the fewer degrees of separation equals a greater chance of a deal being done. Before any deal is made it is important that you decide on the amount of capital needed as investors won’t be interested in guess work; they will want specific numbers.

The most common type of private investors are angel investors, otherwise known as business angels. These angel investors hold extremely high risk and require a very high return on investment. Due to the fact that a large percentage of angel investments are lost completely when early stage companies fail, private investors seek investments that have the potential to return at least 10 or more times their original investment within 5 years, through a defined exit strategy, such as plans for an initial public offering or an acquisition.

There are many different ways to describe private investors; they have many names attached to them such as venture capitalists and business angels. These private investors are often retired entrepreneurs or executives. They can provide your business with valuable management advice and important contacts. Private investors are wealthy individuals who invest in high growth business.

Private investors are growing to be one of the most popular ways of gaining business finance. This is making equity finance overtake debt funding as the best way of funding your business. Private investors are really worth looking into if you are hoping to start your own business. You do however have to ensure that you have your business plan wrote to the highest standard if you want to attract the help of private investor as they will use your business plan to see if your business has a high chance of being successful.

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